Do a quick search for “business failure” and in less than half a second, Google will return more than 10 million results. You read that right. Ten million. Failure in business is a major concern. Putting in the hard work of creating and sustaining leadership accountability is a priority every company must achieve to survive.

Why do so many organizations fail? According to Gene Morton and his Leaders First process, it is because leaders: 1) Do not set critical outcomes for the organization, and 2) Do not communicate who is accountable and give the power to ensure the outcome is delivered. Read more →